What Mistakes not to make with Pay Per Click, SEO & Article Marketing?
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Author: James W. Clark
Article source: http://www.articledeshboard.com/. Used with author's permission.
By chance have you every notice that all the "comradeship" is always telling you what to do, but no one ever tells you what not to do. Michael Cheney wrote an e-book about that subject.
Whew! Now, that we got that out-of-the-way back to the lecture.
There's no doubt, the three most fashionable ways to push targeted traffic to your website are Pay Per Click Advertising, SEO and Article Marketing.
You need to ask the following three serious questions:
1. Does one of the three methods work the better the others? I don't know
2. Which of the three methods should you use? I don't know that either
3. Which of the three methods is the most cost-effective? Article Marketing
In this article, I'm going talk about all three. And then give you my advice along with my personal experience.
Pay Per Click advertising is a big, industry for both Google and Yahoo. This is the fastest way to drive traffic to your website. You could be making money in minutes.
However, we must point out that it works for some. But for most it leads to frustration and lost money. There are two problems:
"Steep Keyword Costs"
"Click Fraud"
So, that's the problem I have with the method. My experience has been that most new marketers don't have a clue on how to put together an ad that will allow them to get a good response out of their campaign.
I recall reading an Article by Dale King, about Google having to Refund Millions to advertisers. And same goes for Yahoo. That was enough to satisfy my curiosity.
Most Marketers come on the Internet looking for a quick way to get rich. They put to much pressure on their marketing skills. You can't go from sitting in a cubicle all day to a six figure income.
They read a few e-books and start traveling at 75mph. You must slow down to 35mph then add a few speed bumps, and learn how to do things correctly.
Subsequently, they toss money into a campaign, trip over themselves and then come away influenced that Internet Marketing doesn't work, and is nothing but a swindle.
Take your time and read a little on "Click Fraud" will make you stop and think.
Search Engine Optimization is another popular method marketers use to drive targeted traffic to their websites. Should you optimize your website Yes, right? SEO is one those subjects you have to teacher yourself. Why?
Well the guys who know what they are during with SEO simple charge to much. The ones who don't charge a lot, well I don't think they know what they are doing.
I took a course over at Lynda.com. Learn all I needed to know from the video course and it only cost me $25.00 a month for the membership. Also you have access to other good stuff. Check it out. You won't be unhappy.
Algorithms of search engines are always changes. You may be at the top of the search engines today, and then with one major algorithm change, you could drop off the charts tomorrow. I found the Romanians are the best at this.
I just focus on SEO basics like keyword density, title description, Meta tags and picking up plenty links pointing at my Squeeze Page.
Article Marketing: Writing articles is a classic. It is quickly becoming the most
popular way to drive targeted traffic to your website.
The reason I like article marketing so much is because they are on the house and because articles can spread like crazy. Wait until a search engines spiders one of your articles. Hang on! You are going for a ride.
If you write an articles and allow it to be freely published, it could become viral, meaning your articles can spread like a virus and have the likelihood to be look at by millions of users.
Search Engines just love articles. You could get linked to many high-status websites, in so doing increasing your PR (Page Rank) and traffic as well.
If you are new to the web you'll going to need to show some Credibility. Unless you know some of the top guns, article will be you best bus. You'll soon find yourself branded as an expert in your field.
If you don't know how to write then you're going to have to learn or hire a ghostwriter over at elance.com. Need help send me an e-mail jclark@zwangproductions.com
When all's said and done, they all work to some degree it will obviously depend
on the experience, work ethic and resourcefulness of the individual.
So, which method do I use? Article marketing for the conditions stated above. This is obviously the most cost-effective of the three methods discussed here today. Therefore, article marketing should be your first priority.
As you become more experienced at this stuff you should use a combination of all
three marketing methods for the most favorable results.
Before I go, if it works for you tell them where you got it.
James Clark is President and CEO of ZMG Marketing Group, one of the most trendy internet marketing sites on the web located at: www.zwangproductions.com To get a high quality targeted information about your Internet Business and/or, as well as get GUARANTEED results for your business please visit: www.zwangproductions.com/touchpoint_002.html
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